Featured collection

Built for long days, early starts, and the men and women who carry the weight of real work. Every hat in this collection is designed to be durable, comfortable, and clean enough to wear from the jobsite to the weekend.

Leather patches, 3D resin patches, Flexfit 110 builds — each style has its own personality, but they all share one thing: they’re made for people who show up even when life’s heavy.

This collection isn’t just merch.

It’s a reminder that you’re not alone in the work, the grind, or the growth.

Sweat. Grit. Growth.

That’s the Collective.

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What the numbers show about mental health in blue-collar industries

65% higher suicide risk in construction

  • Construction workers in Canada face a suicide rate significantly higher than other industries, highlighting the need for mental health support.

1 in 3 use substances before or during work

  • Studies show many blue-collar workers turn to alcohol or drugs to cope — especially in high-risk or high-stress roles.

65% don’t use support programs

  • Most workers never access available resources like EAPs — even when they’re offered — due to stigma or lack of trust.
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My Store

The Tradesmen

$49.99 CAD
$49.99 CAD
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Where Grit Meets Growth

Blue Collar Collective is a grassroots mission created by and for tradespeople. We’re here to open up real conversations around mental health, build stronger jobsite culture, and remind each other that we're more than just the work we do. Through purpose-driven merch, community support, and leadership development — we’re creating something that lasts.

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Why sell hats?

I didn’t make these hats to sell merch — I made them to start conversations. Every hat is a symbol of what we stand for: showing up, doing the work, and looking out for one another. This isn’t just about gear — it’s about purpose, pride, and changing the way we show up in the trades.

Get Yours Here

What we offer

Real Conversation

We create space for tradespeople to talk openly about mental health, identity, burnout, and purpose — the stuff most job sites ignore. Our content, events, and one-on-one chats are made to break silence and build connection.

Purpose-Driven Merch

Our gear isn't just for style — it's a statement. Every item sold helps fund our mission to support mental health awareness, leadership growth, and community in the trades.

Leadership & Culture Consulting

We work with contractors and foremen to improve jobsite culture, retention, and team dynamics. Whether it's through speaking, coaching, or crew-level support, we help build environments where people can grow — not just grind.

Support for Small Blue-Collar Businesses

From organizing workflows to creating values-based leadership models, we help small trade-based businesses build systems that work — with people at the core, not just production.

A Movement You Can Join

Whether you’re buying a hat, sharing your story, or bringing us into your company — you’re helping reshape the future of blue-collar work. This is more than a brand. It's a community of people who give a damn.

Book a Call

Whether you're a tradesperson looking for guidance, a foreman trying to lead better, or a small business owner needing structure — I’m here to help.

  • 1-on-1 coaching for tradespeople feeling stuck, burned out, or unmotivated
  • Leadership mentorship for foremen and crew leads who want to build real respect
  • Support for workers navigating identity, purpose, and mental health in blue-collar life
  • Consulting for small trade businesses that want better systems, culture, and retention
  • Honest conversation from someone who’s lived it — no fluff, just real talk and real tools This is about growth, clarity, and building something that lasts — from the ground up.

book now

Limited Run Collection